Optimizing your e-commerce site for SEO can significantly increase traffic and boost sales. Start by incorporating targeted keywords in product titles, descriptions, and metadata to improve discoverability. Ensure your site is mobile-friendly and provides a seamless user experience, as search engines prioritize mobile optimization. High-quality product images and videos not only engage users but also improve rankings when paired with descriptive alt text. Implement a blog featuring valuable, relevant content to attract organic traffic and establish authority in your niche. Focus on improving site speed, as slow-loading pages deter users and affect rankings. Lastly, leverage product reviews and testimonials for social proof and keyword-rich user-generated content. Consistently applying these strategies can enhance visibility and drive meaningful results for your e-commerce business.