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What are the most effective sports betting advertising strategies in 2025?

With increasing competition in the iGaming space, especially in regulated and emerging markets, sports betting advertising has become more complex. From GEO-targeted campaigns and influencer marketing to programmatic ads and social media strategies, there are many angles to explore. I’m curious to hear what’s working for others in terms of engagement, compliance, and ROI. What platforms or creatives are delivering the best results for you?