The cost of travel banner ads can vary significantly based on factors such as the platform, ad size, targeting options, and placement. However, on average:
- CPM (Cost Per 1,000 Impressions) for travel banner ads typically ranges between $1 to $10 on general ad networks.
- On premium travel websites or ad networks, CPM rates can rise to $15–$30+, especially if the audience is highly targeted (e.g., luxury travelers or business travelers).
- CPC (Cost Per Click) can range from $0.50 to $3.00 depending on the ad quality, location, and competition.
- Programmatic display ads for the travel niche generally fall within the $2 to $5 CPM range.
If you're looking to advertise on travel blogs, niche platforms, or retargeting networks, costs may vary more widely.
Pro tip: For the best ROI, combine banner ads with contextual targeting and retargeting to reach users actively planning trips.