Case Study: How SpectrumBPO Helped an Outdoor Brand Boost Visibility and Sales on Amazon
When SummitPro Gear, a Texas-based outdoor equipment brand, noticed a steady decline in their Amazon sales despite adding new products and spending on ads, they realized their product listings weren’t optimized for Amazon’s evolving A9 search algorithm. They partnered with SpectrumBPO, a full service ecommerce agency based in Richardson, to resolve the problem with precision.
The Challenge
SummitPro Gear’s listings were not ranking on page one for relevant keywords, and their click-through rates were underwhelming. Despite having high-quality products, they were buried under competitors who understood how to work with Amazon’s search algorithm—an algorithm that favors keyword-rich titles, optimized bullet points, relevant backend terms, and high-quality content.
The brand had attempted several listing optimization strategies, but they lacked the in-depth understanding of how Amazon's algorithm really works. That’s when they sought Amazon product listing services that align with Amazon's search algorithm.
The Strategy by SpectrumBPO’s Amazon Experts
SpectrumBPO assigned a dedicated amazon listing specialist to SummitPro Gear’s account. The expert team conducted a deep audit of their current listings and competitor performance. Here's how they aligned the listing with Amazon’s algorithm:
- Keyword Integration with Buyer Intent
Using advanced keyword tools and manual SERP analysis, SpectrumBPO identified high-converting search terms based on real buyer behavior. These were seamlessly embedded into titles, bullet points, descriptions, and backend search terms. - SEO-Rich and Human-Centered Copywriting
Their listing team rewrote all product copy using the tone and structure preferred by both customers and Amazon’s bots. This meant clear benefit-driven headlines and detailed features that answered buyer questions upfront. - Image Optimization
Amazon’s algorithm also considers image quality and formatting. SpectrumBPO helped design A+ content that was mobile-friendly, enhanced with infographics, and compliant with Amazon’s image guidelines. - Backend and Structured Data Optimization
Their experts also tackled backend fields such as intended use, target audience, subject matter, and platinum keywords—all vital for discoverability.
The Results
Within 6 weeks, SummitPro Gear experienced:
- 41% increase in organic impressions.
- 27% rise in conversion rates on optimized listings.
- 3 major keywords reached page one position.
- A measurable drop in ad spend due to increased organic visibility.
These changes not only improved their rankings but helped them build long-term listing strength aligned with Amazon's algorithm updates.
Why SpectrumBPO Made the Difference
What sets SpectrumBPO apart is not just technical know-how, but their hands-on, data-backed approach to each project. The team combines the power of human creativity and algorithmic precision—ensuring listings are both search-friendly and customer-focused.
With 400+ in-house specialists and a proven track record across multiple product categories, their tailored Amazon product listing services that align with Amazon’s search algorithm are crafted to meet the exact goals of ecommerce sellers—whether you're an established brand or a new entrant.
To scale your listings and improve your organic reach, SpectrumBPO offers expert-driven listing optimization under the guidance of a certified amazon listing specialist and a strategic approach only a seasoned full service ecommerce agency can offer.
Looking to increase your Amazon product visibility without relying heavily on ads?
Let SpectrumBPO optimize your listings the right way.
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