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How do DAOs affect Web3 marketing strategy?

DAOs (Decentralized Autonomous Organizations) shift marketing from top-down messaging to community-led narratives. Marketers must collaborate with DAO members and secure community buy-in to launch campaigns. Instead of traditional PR or paid ads, DAOs often vote on proposals for funding community events, bounty programs, and ambassador initiatives. This democratic approach demands transparency and alignment with DAO values, which means success relies heavily on relationship building and community trust over time.


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