Paid ads can help, but they’re not always the best first step. Platforms like Google and Facebook restrict crypto ads, limiting reach. Crypto-focused ad networks, however, allow targeted promotions on industry websites. Paid ads work best when combined with organic growth strategies—such as influencer marketing, AMAs, and community engagement. Startups with small budgets often gain more from community-driven campaigns, since organic word-of-mouth builds credibility faster. Paid ads are more effective for established projects looking to scale visibility. For early-stage tokens, focusing on education and engagement before investing heavily in ads yields better long-term returns.
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