Promoting a nonfiction book requires a targeted approach. Start by identifying your ideal readers and where they spend their time online. Building an author platform through social media, blogs, and newsletters is key to establishing credibility. Content marketing, such as blog posts or podcasts related to your book’s subject, can attract organic traffic. Maximize platforms like Amazon and Goodreads with optimized listings and reviews. Collaborate with bloggers, influencers, or expert non fiction book marketing strategy in your niche to broaden reach. Finally, consider hosting webinars or live events to engage directly with your audience.