Interested in improving customer satisfaction and lead quality? call-back consent is important as leads select to schedule the phone call at their convenience. By giving prospects control over when they are contacted, you are providing a personalized experience they will value and appreciate. At the end of the day; they want to feel in control of their journey, to feel they are being respected. This builds trust in the company and gives everyone a better chance of connecting with the right lead, at the right time, improving sales conversion chances. Giving your customers the ability to take the next step in their journey, on their terms, builds better rapport, trust and ultimately better outcomes.