SEO content marketing is the strategic creation and optimization of content to improve a website's visibility in search engine results. Its main role is to attract organic (non-paid) traffic by targeting relevant keywords, addressing user intent, and providing valuable information. By aligning content with SEO best practices—such as proper keyword use, meta descriptions, internal linking, and quality writing—businesses can increase their online presence, build authority, and convert visitors into customers. In essence, SEO content marketing bridges the gap between what people are searching for and what your business offers.