Discord is great for Web3 because it enables real-time engagement, layered channels for roles, and bot automation. For organic growth, you need to balance tech tools with human interaction host AMAs, run whitelist giveaways, and build a sense of exclusivity I’ve seen some projects succeed by partnering with Discord marketing specialists who set up branded servers and manage ongoing campaigns without spamming. It’s worth exploring if you're aiming for both growth and long-term engagement.