Airdrop marketing remains one of the most cost-effective ways to acquire users and generate initial interest in a Web3 project. By incentivizing users to perform actions like retweeting, joining Discord, or testing dApps projects rapidly build community and liquidity. In 2025, advanced platforms use AI and ZK proofs to ensure only genuine participants are rewarded, reducing sybil attacks. Integrating social verification, on-chain metrics, and KYC tools ensures legitimacy. Combined with influencer campaigns, airdrop marketing becomes a strategic funnel, converting task-based engagement into long-term holders and loyal supporters.