Regulatory compliance is essential in Web 3 marketing to avoid legal risks. Projects should clearly understand securities laws and advertising guidelines in relevant jurisdictions before promoting tokens or ICOs. Transparency about token utility, risks, and disclaimers builds trust and compliance. Marketing materials must avoid misleading claims or guaranteed returns. Collaborating with legal advisors to review content and strategies ensures adherence to anti-money laundering (AML) and know-your-customer (KYC) regulations. Compliant marketing fosters credibility and sustainable growth, safeguarding both the project and its community.

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