Web3 marketing prioritizes community ownership, decentralization, and trustless engagement. Unlike Web2, where brands control channels, Web3 emphasizes DAOs, token incentives, airdrops, and social tokens to drive participation. Successful campaigns build grassroots communities on Discord, Telegram, Farcaster, and Lens. On-chain engagement metrics replace traditional KPIs, and users expect transparency, utility, and alignment with project values. Web3 brands reward content creation, referrals, and governance participation, flipping the traditional top-down model into a co-creation economy.

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