So here’s the thing. I keep seeing people talk about Web3 ads and how they’re supposed to be more trustworthy or effective than the regular ones we’ve been used to. Honestly, I was skeptical. I mean, how many times have we heard “this is the next big thing” only for it to turn out to be just another buzzword?

What really got me curious though was seeing small creators and even indie projects say they were getting better results. That made me wonder if it was worth looking deeper instead of just dismissing it as hype.

The main pain point for me has always been spending money on ads that don’t actually bring real people. Sometimes the clicks look good on paper, but when you check the engagement or conversions, it feels like you just threw your money into thin air. I think a lot of us have felt that frustration.

At some point I just decided to test Web3 ads for myself. Not in a “big campaign” way but more like dipping my toes in. What I noticed was that the targeting felt a little more natural and not so pushy. The traffic seemed more genuine, like people who actually cared about what was being promoted instead of random numbers filling up a dashboard. It wasn’t perfect, but it felt different compared to my past ad runs.

I wouldn’t say it’s some miracle fix or that everyone should immediately switch. But in my experience, it gave me a sense that maybe this model has something worth paying attention to. Especially if you’ve been burned by traditional ads that look good on charts but never lead to any real conversion.

If anyone else has tried it, I’d be curious how your results looked compared to regular ads. Did you notice the same kind of “better fit” audience or was it just average for you?

For anyone who’s just exploring, there’s a good breakdown I found that explains what makes these ads different. You can check it here: Web3 Ad Solutions That Drive Conversions.

At the end of the day, I think it’s less about blindly trusting new tools and more about experimenting enough to see what actually works for your situation. I’m still figuring it out myself, but so far the test has made me more open to the idea than I expected.