ROI in influencer marketing is measured by tracking both engagement and conversions. Engagement metrics include likes, comments, retweets, video views, and community growth after a campaign. Conversions measure how many followers actually bought tokens, joined whitelist programs, or staked assets. Projects often use referral codes, tracking links, or exclusive campaigns to measure results. Beyond numbers, ROI can also be seen in brand awareness, improved credibility, and stronger community trust. In crypto, where trust is everything, even intangible outcomes like increased visibility can be as valuable as direct sales.

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