Giveaways incentivize users to join communities, follow updates, and engage with content. They create initial excitement and encourage participation in token events like IDOs or staking programs. However, unstructured giveaways can attract opportunistic participants who leave after rewards. Combining giveaways with tasks—such as content sharing, quiz participation, or referrals—ensures participants are genuinely interested in the project. Properly executed, giveaways expand the community, increase engagement, and strengthen brand awareness, while rewarding early adopters who can become long-term supporters.

 
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