Airdrops encourage users to join Telegram groups, Discord servers, and Twitter accounts, helping projects quickly expand their community. However, the real value lies in engagement. When airdrops are tied to participation—such as answering quizzes, creating memes, or testing platforms users feel more connected. This builds a sense of ownership and belonging. Token distribution also empowers members, turning them into early ambassadors who promote the project. Over time, these users evolve from passive followers into active contributors, strengthening community trust and interaction.
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