Gamified campaigns incentivize community members to engage in activities like quizzes, referral challenges, or creative contests to earn whitelist spots. Gamification increases excitement, social sharing, and brand visibility. Participants are more invested in the project’s success because they actively contribute to community growth. Properly structured campaigns prevent spam or bot participation while rewarding genuine engagement. This strategy not only boosts pre-launch hype but also strengthens community cohesion, resulting in more loyal and informed investors during and after the IDO Marketing.